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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q112-Q117):

NEW QUESTION # 112
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Data Extension Entry Source with an applied filter based on recent member activity.
B. Use a Query Activity in Automation Studio to create a segment before entering the journey.
C. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
D. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Answer: B

NEW QUESTION # 113
Northern Trail Outfitters has a customer login page on their website and wants to use Marketing Cloud to send an email to customers who need to reset their password. The email needs to be sent as quickly as possible. Their web server should receive a notification when the email is sent.
Which solution should they use?

A. Transactional Messaging API
B. Multi-Step Journey with an API Event entry source
C. Single Send Journey with an API Event entry source
D. Triggered Send Definition

Answer: A

Explanation:
The best solution for fast, transactional emails like password resets is the Transactional Messaging API.
* It is optimized for speed (near real-time delivery).
* It supports notification of status via response payloads and optional callbacks.
Triggered Send Definitions are older and not as real-time or robust. Journey-based API entry methods (C and D) introduce unnecessary delays for critical transactional messaging.
-
Exact Extracts from Salesforce Documentation:
Source: Salesforce Developer Guide - Transactional Messaging API Overview
# "Transactional Messaging API provides fast, secure sending of transactional messages like order confirmations or password resets, with near real-time delivery." Source: Salesforce Help - Transactional Messaging vs. Triggered Sends
# "Transactional Messaging APIs are designed to deliver messages as quickly as possible, whereas classic Triggered Sends and API Event Journeys are better suited for marketing campaigns."
-

NEW QUESTION # 114
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?

A. Rename and delete sandbox synchronized data extensions before connecting.
B. Update query activities that reference the synchronized data extensions.
C. Remove existing user mappings, attribute mappings, and tracking subscriptions.
D. Configure Multi-Org settings to account for two production instances in Setup.

Answer: B

Explanation:
Before disconnecting the sandbox instance and connecting the production instance in the Cloud Kicks business unit, NTO should remove any existing user mappings, attribute mappings, and tracking subscriptions that are associated with the sandbox instance. User mappings define which Marketing Cloud users can access which Sales Cloud users' data. Attribute mappings define which Sales Cloud fields are used as subscriber attributes in Marketing Cloud. Tracking subscriptions define which Sales Cloud objects receive tracking data from Marketing Cloud sends. These settings should be removed before changing the CRM connection to avoid errors or conflicts. Additionally, NTO should update any query activities that reference the synchronized data extensions from the sandbox instance, as these will be different from the production instance synchronized data extensions. References: https://help.salesforce.com/articleView?id=sf.
mc_co_disconnect_a_salesforce_org_from_a_business_unit.htm&type=5 https://help.salesforce.com
/articleView?id=sf.mc_co_map_marketing_cloud_users_to_salesforce_users.htm&type=5 https://help.
salesforce.com/articleView?id=sf.mc_co_create_attribute_mappings_for_your_account.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_set_up_tracking_information_to_send_to_salesforce.
htm&type=5

NEW QUESTION # 115
Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.
How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%
B. Filename is automatically passed to Import Activity with File Drop Automations
C. Check the 'Use filename from Automation' checkbox
D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

Answer: B

Explanation:
In Marketing Cloud's Automation Studio, when configuring a File Drop Automation, the system automatically detects and uses the file that triggers the automation. The Import File Activity within this automation doesn't require a specific filename; instead, it processes the file that initiated the automation.
Therefore, there's no need to set a dynamic file naming pattern or check additional options.
Reference:
Salesforce Help: File Drop Automations

NEW QUESTION # 116
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity.
They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?

A. Use a Data Extension Entry Source with an applied filter based on recent member activity.
B. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
C. Use a Query Activity in Automation Studio to create a segment before entering the journey.
D. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.

Answer: D

Explanation:
Explanation
To send emails to loyalty members based on recent activity, a contact data entry source can be used to segment the data based onattributes and filters configured in Contact Builder. This allows for more flexibility and scalability than using a data extension entry source with an applied filter. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_entry_sources.htm&type=5https://help.salesforce.com/s/a

NEW QUESTION # 117
......

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